Today, even the front page of the New York Times has yielded to the Superbowl. It does not matter what else is happening in the world, on this weekend, Americans do football. Or rather, they use football as a vehicle for the indulgence of vice and bad behavior, for throwing aside family time, chores and errands and, well, mostly just watching tv and getting drink. There is also recreational drug use, sex trafficking, illegal gambling, and an increase in domestic violence. And for advertisers, it's almost as good as Christmas. Do you watch the Superbowl? Do you watch football in general? Are you even watching the game or is it serving a kind of social purpose or curiosity? Either way, be sure you understand the impacts of this game on our world, and make your choices wisely.